When we started this evangelistic journey we took a close look at the Three Spheres of Outreach which included: 1) The leader and the people they connect with during the week, 2) The church and those within their sphere of influence, 3) The unconnected, those who know nothing about the church and are disconnected with your people.
In each of these spheres we developed Three Strategies of Outreach, 1) The leader sets the standard through modeling, 2) The leader equips the church to reach into their relational spheres, 3) The church learns how to sow evangelistic seeds into the masses of unconnected people in their community.
One of the foundational principles of scripture is the principle of sowing and reaping. We see this first in the life of Isaac (Genesis 26:12). He sowed, planted and reaped a hundredfold of crop because of God's blessing. Farmers understand this principle in a very practical way, the more seed you plant, the more you will reap at harvest time. The Apostle Paul in addressing the need for generosity in the life of the Corinthian church wrote, "Remember this: Whoever sows sparingly will also reap sparingly and whoever sows generously will also reap generously." (II Corinthians 9:6) So my question to you, as it pertains to evangelism, is: How many evangelistic touches are you sowing into the masses of people who are unconnected with your church? The evangelistic fruitfulness of your church is directly related to the amount of evangelistic seeds you are sowing into your community.
Here are four ways to evangelisticly touch the unconnected in your community:
- Community Service: Simply serving your community and displaying the love of Christ without overtly making an invitation to attend your church.
- Servant Evangelism: Earning the right to make an invitation to your church through random acts of kindness.
- Sharing Your Facilities With Your Community: How many people go in and out of your facility in a given week? Treating your facility like a community center is one way to sow evangelistic seeds to the unconnected in your community.
- Marketing Your Church's Message Through the Various Media Opportunities in Your Community: Every church has a marketing strategy, the only difference is that some are better than others.
Yet, the quantity of seed is only part of the equation, there also needs to be a concern about the quality of the seed. Read Hosea 10:12-13. If you sow righteousness you will reap love, if you sow wickedness you will reap evil. With very stern words the Apostle Paul writes, "Do not be deceived: God cannot be mocked. The one who sows to please his sinful nature, from the nature will reap destruction; the one who sows to please the Spirit, from the Spirit will reap eternal life." (Galatians 6:7) In relation to evangelism, here is the question to be answered: How would you rate the quality of the evangelistic seeds you are casting in your community?
- Community Service: Is the quality and consistency of your community service something that reflects the beauty of Christ?
- Servant Evangelism: Is the quality of your random acts of kindness received as a nuisance or a pleasant surprise?
- Sharing Your Facilities: Do your facilities reflect a sense of care or are they run down?
- Marketing: What type of first impression does your signage, website and promotional materials evoke?
Here are a couple of posts that will help you to increase the quantity and quality of the evangelistic seeds you are sowing into your community.
- Sowing Seeds Through Your Webs of Relationships
- Sowing Seeds of Love in Your Community
- Sowing Seeds Through Servant Evangelism #1, #2, #3
- Sowing Seeds Through Marketing #1, #2, #3
- Free Webinar - How Pastors Can Sow Seeds of Awareness Throughout Their Communities
Solomon wrote these words, "Sow your seed in the morning and at evening let not your hands be idle, for you do not know which will succeed, whether this or that, or whether both will do equally well." (Ecclesiastes 11:6)