Ten Lessons a Bartender Can Teach a Pastor
Recently I found the following article, The Top Ten Tips Bartenders Use To Get Loyal Customers At The Bar, by Jeff Beale. I was struck by the similarities and insights we can take away from this article for our local churches. I have used his points as a grid to evaluate our ministries and services. How are we, as pastors, fostering loyal members and missional partners?
1. ATTITUDE - Make people feel welcome. A warm, genuine smile and friendly attitude give people the impression that you're glad they came.
Gary's Questions:
- How glad are people when they participant in your services?
- Do they feel welcomed, affirmed and appreciated?
2. ACKNOWLEDGMENT - Greet your guests as soon as possible, introduce yourself and learn the guest's name through conversation. People appreciate being noticed and referred to by their name. It's a valuable connection.
Gary's Questions:
- What type of connections are being made before, during and after your services?
- What type of connections are you making with people before the service?
3. ACCOMMODATE - Within reason, all requests should be filled regardless of the hassle. People appreciate being catered to, it's at the heart of great hospitality.
Gary's Questions:
- How would you rate the hospitality of your church?
- How is a servant's spirit being reflected in your services?
4. LOOK YOUR BEST - Appearance affects the impression you make and speaks volumes about your degree of professionalism. Looking your best will be rewarded by guests.
Gary's Questions:
- What first impression does your appearance make on your target group?
- Does the appearance of your team add or subtract to the value of your message?
5. PRODUCT KNOWLEDGE - You should be able to accurately answer any guest's question regarding the menu or a specific product. Looking for someone else to provide information diminishes your standing with guests.
Gary's Questions:
- Do you know the questions your guests are asking?
- How are you training your staff, volunteers and regular attenders in answering those questions?
- What type of written materials do you provide for those FAQ's?
6. SUGGESTIVE SALES - Your suggestions .and recommendations enhance the guest's overall experience. It also boosts your ticket average, from which your gratuity is calculated.
Gary's Questions:
- What next steps do you provide for your guests or regular attenders for their spiritual formation?
- How do you discover where your people are on their spiritual journey?
7. COMMUNICATE - Vague and imprecise information can lead to miscommunication and guest's expectations going unfulfilled. Effective listening and communication skills when handling guest's questions and complaints is extremely effective when it comes to keeping the guests experience positive.
Gary's Questions:
- What type of opportunities do you provide for feedback?
- How do you engage your people in a dialog?
6. ANTICIPATE - Service excellence requires anticipating a guest's need before it arises. Offering a second, drink or cocktail, refilling water glasses or breads baskets, even supplying condiments without being asked are all good examples. It's a much appreciated consideration.
Gary's Questions:
- What ways you can anticipate the needs of your guests and regular attenders?
- Can you make a list of needs associated within and throughout your community?
9. STRESS-FREE SERVICE - It may be busy and you're in the weeds, but it's not the guest's responsibility to perceive your plight. People seem to be most demanding when you can least afford it,but transferring that stress onto your guests dampens their evening. Challenge yourself and raise the bar.
Gary's Questions:
- How would you rate your self in handling pressure or stress?
- How would you rate your staff, ministry leaders and volunteers in handling pressure or stress?
10. TEAMWORK - Cooperation and teamwork will inevitably bail you out in a time of need. Providing support to fellow employees improves the working environment and leads to a consistently higher standard of service.
Gary's Questions:
- How would you rate the team spirit in your staff or among your ministry teams?
- When is the last time you celebrated cooperation and teamwork among your people?
- How did you celebrate the moment?




